Mountain Dew’s Marketing Muckup, Painful PR
Sometimes you come across a PR fail that is so big, it’s hard to believe. Marketers at Mountain Dew (owned by PepsiCo) hit the bottom of the barrel when it comes to racism and disrespect to abused...
View ArticleEpic Facebook meltdown, PR fail or publicity ploy?
You’re about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it a staged publicity stunt? It happened Monday on...
View ArticleBizarre Tale of Arizona Bistro’s Bad PR Grows
Earlier this week, I posted about the Facebook meltdown, trials and tribulations and bad PR of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail...
View ArticleFri PR/SM Picks: Pinterest, PR & Crises
Friday greetings. This week’s picks are focused on crisis communications, PR resources and a great set of savvy social media tips including Pinterest. Crises Management Insight First up, the crises...
View ArticleVatican’s social strategy? Say 3 RTs, follow me
The Pope’s getting a lot of attention these days. And in the marketing world, attention is where it’s at baby. First, there’s the controversy over the newest Benetton ad generating a firestorm of...
View ArticleMessage to Marketing: Your Social Media Sucks
Earth to Marketing… When it comes to social media, is marketing really listening to consumers? If so, tell me why your social media sucks so badly? There are thousands of reasons why consumers loathe...
View ArticleWhy Google Plus PR fail speaks volumes
When it comes to recent Google Plus news, what we have from Google is a failure to communicate. To recap, last Thursday Vic Gundrota, senior vice president for Google Plus, publicly announced his...
View ArticleHow I Was Served Thanksgiving Bad Marketing Malarkey from Marketo
When it comes to turkey, some things are just too good not to share. Witness the lame duck or should I say sales turkey and marketing mashup I received on the evening before Thanksgiving. The...
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